“Coming together is a beginning, staying together is progress, and working together is success.” – Henry Ford
My Projects
Reusable Straws (Marketing Research)
Our team’s task was to conduct both qualitative and quantitative research to find if our targeted consumers in Orange County primarily in the restaurant business would be willing to buy and use our Nu-Straws, a reusable straw which can incorporate two pieces so that consumers can disassemble for ease of cleaning.
The OC Habitats (Marketing Strategy)
Our team’s task was to create a strategic marketing plan, which includes the industry, customer and competitor analysis, objectives and goals, marketing strategy, and marketing tactics, for the nonprofit organization called OC Habitat. Our goal was to come up with a new project for the organization to attract more dedicated volunteers.
Customized Potato Chips (Digital Marketing)
Our team’s task was to construct a e-commerce marketing strategy for our products, which are potato chips seasoning powders that allow customers to personalize their potato chips with their favorite flavor(s). The strategy includes logistic process, customer service, website design, and advertising methods for our product. We specifically focused on building an effective and cost-efficient marketing strategy, involving social media, word or mouth, and pay per click.
Forever 21: Social Media Marketing Tool
(Marketing Information & Technology)
our team’s task was to find the best social media marketing and monitoring technology brand that can help Forever 21 improve its social media presence, and compete with more digitally-savvy brands such as ASOS and Fashion Nova. We analyzed some of the popular social media marketing and monitoring technology brands and compared them at many different factors including price, organization, analytics, accessibility, and efficiency of the technology brand to determine what would be the best fit.
Testimonials
Ready for a New Chapter
I’m ready to face any marketing challenges in the real world using my knowledge and skills I’ve learned from my education and work experiences.
What I Can Offer
My education and work experiences have helped me grow, and I’m still eager to learn new skills and knowledge everyday.
Contact Me
Thank you for your interest in me.
I am currently seeking a full-time job with a position related with marketing, social media marketing, or digital marketing. If you think my experience and my skills match to your company, please contact me and I’ll be more than happy to learn about your company!