Digital Marketing

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Customer Experience: What Should Marketers Do during this Outbreak

Digital Marketing, Social Media Marketing / By

On March 11, 2020, the WHO officially declared Covid-19 a pandemic. All businesses are now facing many challenges, including how to minimize their profit loss during this outbreak. It is also a difficult moment for marketers, as they now have to be careful of how to deliver their brand’s messages to their sensitive target consumers. …

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Content Marketing

Content Marketing: 4 Steps to Create A Successful Content Strategy

Digital Marketing / By

Today, marketing is not all about telling people how “good” your product is, it is all about storytelling. This is what content marketing does. So what is content marketing? Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, …

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